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Salone del Mobile is one of the world's most important events in the design sector. Visitors to the event are provided with endless amounts of inspiration and the ability to exchange their ideas. In 2024, our brand took part in the Milanese trade show for the first time, where under the motto ‘The Art of Water Design’, we showcased our products that focus on state-of-the-art design, functionality and sustainable water use. The design of our stand invited visitors to explore the forms and textures of the products on display, attracting large numbers of the public and many renowned experts in design from Poland and abroad. We invited them to join us in discussions on the expectations associated with this year’s edition of the trade fair and trends that they are seeing in the art of design.
Our aim in Milan was to create an environment that would inspire others to discover our products. We wanted to evoke a sense of mystique, similar to the atmosphere inside an art gallery, but without making the stand look and feel overly formal. Thanks to a coherent concept, we achieved a space that provided visitors with comfort and encouraged discussions about important trends in design and architecture.
Paulina Shacalis, OMNIRES Studio
Mario Abruzzese
Architect and founder of Kick Office
The Italian architect, who is involved in numerous research projects and educational activities at the Polytechnic University of Milan, when asked about trends and expectations at the trade show, noted that monochrome designs and those that emphasise the sensory experience of users attracted the most attention. Mario Abruzzese believes that interior designs should put people at the centre and evoke the desired feelings and emotions through colour, variety and the sensory texture of surfaces.
Bartłomiej Pawlak and Łukasz Stawarski
Pawlak & Stawarski Studio
The founders of the award-winning design studio and creators of the NEO and SHELL bath and basin collections, spoke in Milan about the intermingling of styles, searching for inspiration in the past and reinterpreting comfort in design. They noted that bathrooms are undergoing a transformation from a space exclusively dedicated to hygiene to becoming a stylish area in the home.
Today, bathrooms offer more space to experiment with products and their form. We are seeing the emergence of a trend that we have long witnessed in the furniture sector. (...) We think that this trend will continue to develop, with bathrooms allowing more and more design freedom.
Bartłomiej Pawlak & Łukasz Stawarski
David Basulto
Founder and editor-in-chief of ArchDaily
During his visit to our stand, David Basulto shared his opinion on current trends, innovations and challenges facing the world of architecture. He mentioned the search for relaxing safe havens, which place emphasis on sensory experiences. According to his observations, bathrooms are evolving into home spas where people like to take a moment to slow down and relax.
We dedicate a lot of effort to our own spaces, which we design with an aim to create the most relaxing place possible. In a world with so much going on, our homes should be our safe haven.
David Basulto
Weronika Król and Marta Żebrowska-Wojczuk
Interior architects, mow.design
Weronika Król and Marta Żebrowska-Wojczuk of mow.design are a duo of young, creative architects whose portfolio is full of prestigious interior design projects implemented both in Poland and abroad. On visiting our stand in Milan, they discussed the current trend of designing interiors that promote relaxation and tranquillity. Bathrooms are increasingly treated as oases of calm, which function as extensions of rooms.
Maja Ganszyniec
Product designer, Maja Ganszyniec Studio
This celebrated designer with multidisciplinary industry experience visited the OMNIRES stand for a preview of her BEYOND collection. When asked about her expectations of Salone del Mobile, she explained that the Milanese trade show is a meeting point that provides an excellent opportunity for the exchange of interior design ideas. Maja Ganszyniec believes that the trade fair is a platform that reinforces emerging trends that can remain prevalent for years to come.
No one is creating these trends and, at the same time, we are all creating them. Creative minds produce and receive the results of other people's work simultaneously – this generates a current in which everyone active in the creative, product and design industries operates for the following year or years.
Maja Ganszyniec
Anna Lorens, PhD
Lecturer and founder of the Lorens studio
Anna Lorens, PhD, an experienced architect and lecturer at the Faculty of Architecture of the Warsaw University of Technology, was invited to Milan as a guest of the ITA/Italian Chamber for Salone del Mobile. At the Milanese fair, Anna Lorens highlighted the confrontation between contemporary technology and traditional craftsmanship. She recognised the trend towards the application of old forms in new guises and the innovative use of materials.
Krystyna and Ida Mikołajska
Interior Architects, Mikołajska Studio
Comparing their previous experiences acquired at the Milan trade fair, these architects with extensive experience in private interior design noted the visible interest in intense colours, which are often used in minimalist arrangements. Simple forms have become the leading theme, which harmoniously interacts with the subtle and refined accessories embellishing the interiors.
Marcin Szczelina
Architecture critic, founder of Architecture Snob
When asked about his impressions of the Milanese trade show, Marcin Szczelina, an expert in architecture and design, pointed to the record number of visitors and the return to pre-pandemic intensity. Moreover, he emphasised the quality of the products on display and the displays themselves, which are increasingly created by excellent designers. He believes that the design of exhibition spaces is also a way of conducting communication with the client.
I'm pleased to see that brands are becoming more transparent in showcasing their products. We are learning more about the production process, the materials used and the emotions involved in making these products.
Marcin Szczelina
