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The ISH fair in Frankfurt is the leading and most important event for the sanitary industry, serving as a platform for knowledge exchange, showcasing innovations, and strengthening business relationships. For the second time, we had the pleasure of being part of it, presenting our brand as well as our latest collections and technologies. Among the standout products were the BEYOND and SWITCH collections, whose innovative water-saving solutions aligned with the fair’s theme, "Solutions for a Sustainable Future." The intimate atmosphere of our booth and the thoughtfully designed product displays attracted numerous visitors, and the inspiring conversations provided an excellent opportunity to exchange experiences with industry leaders about current trends and the ongoing changes in design.
Aleksandra Pankova & Ben Martin Abraham
Deep Design Studio
Architects and founders of a Berlin-based design studio pay close attention to the impact of the spaces we live in on our well-being. During the Frankfurt fair, they spoke about the growing demand for personalised design, inspired by nature, craftsmanship, and historical architecture. They also observed a trend towards creating warmer, more colorful interiors as a response to the uniform, monochromatic influence of modern technology, bringing more light and energy into homes.
“Today's clients seek unique, personalised options that resonate with their character and emotions. Companies are responding to this demand by offering innovative solutions, new materials, and fresh combinations of forms and styles.”
Aleksandra Pankova & Ben Martin Abraham
Michael Rieger
Michael Rieger Architektur
During the conversation at the fair, architect Michael Rieger shared his vision of a design world evolving towards warmth, authenticity, and sustainable approach. He highlighted a noticeable shift from minimalism to eclectic, lived-in spaces that celebrate imperfection. He also highlighted the growing creativity in giving new life to vintage items, making stylish interiors both more accessible and environmentally friendly.
Laura Sardescu
Co-founder of Neakaisa
The co-founder of a leading interior design showroom in Bucharest shared her perspective on the evolving art of design, where refinement, craftsmanship and sustainable thinking are taking the lead. She spoke about a shift in bathroom spaces: from purely utilitarian to deeply personal sanctuaries. Today’s clients increasingly seek to create an atmosphere that adds meaning to everyday routines—transforming them into something personal and truly unique.
Bathroom is more than just a part of the home—it is the home. Think about it: You wake up, wash your face, brush your teeth, and get ready for the day. In the evening, you return home, take a shower, unwind, and transition into relaxation mode. The bathroom is where you shift from the outside world to your personal sanctuary.
Laura Sardescu
Nikos Orologas
Status Design
An experienced professional representing a distinguished Athens-based showroom, shed light on the evolving expectations within the kitchen and bathroom industry. He spoke passionately about the growing appetite for premium design—products that not only perform at the highest level but also elevate the sensory and aesthetic experience. As he shared, today's market is increasingly driven by a desire for sophistication, durability, and innovation. In a country where tourism is flourishing and high-end hospitality projects are booming, the demand for exceptional finishes and timeless elegance has never been greater.